Dates: June 25 – July 15, 2023

Theme: Luxury Brand Management

Cities: Rome, Florence, Bologna, Venice, Vicenza, Trieste

Companies: Lamborghini, Ducati, Fincantieri Yachts, SMEG, McArthur Glen Outlet, Chiarli Winery, Bulgari, Nonino Distillatori, Bisazza, Furla, Moroso

Cultural visits: Vatican Museum, Colosseum, Uffuzi Gallery, Andrea Palladio’s Teatro Olimpico and Villas, UNIBO, and wine tasting

Courses:

• GLBL 5001 – Luxury Marketing (3.0 credits)
• BCST 5035 – Global Storyteller (3.0 credits)

Practical details:

Who can go:

• Anyone 19 years or older

What is included:

• Two 3.0 credit courses
• Field trips to course-related sites and companies
• Shared accommodation and breakfast
• Cultural program
• Ground transportation

Early bird price:

• $5,895

Regular price:

• $6,195

*Airfare and personal expenses not included.

How to apply:

Send a letter of intent stating why you want to participate to sobiep@bcit.ca and complete our short application form.

Application deadlines:

• Open until filled